Building Excellence, Maintaining Trust

Justin Morrella, owner of Innovative Renovations, applying sealer to new bucher block countertop

Founded in 2017 by Justin Morrella, Innovative Renovations was built on a foundation of integrity, craftsmanship, and exceptional customer service. Justin began his career working with Nabholz, a large commercial construction company, while taking on residential projects in his spare time. Through that experience, he saw firsthand the impact quality construction can have on people’s homes and businesses leading him to start Innovative Renovations.

What began as a small residential operation has grown into a trusted general contracting company serving both homeowners and businesses throughout Central Arkansas. Today, Innovative Renovations handles everything from renovations and additions to full-scale residential and commercial construction projects.

In late 2024, Kim Morrella joined the company, bringing a unique background in project coordination, data management, and public communication from her nearly decade-long career with the Arkansas Game and Fish Commission. Her experience strengthens the operational side of the business, helping ensure projects run smoothly, efficiently, and with clear communication every step of the way.

Since its founding, Innovative Renovations has earned a reputation for quality work and reliability. The company has been featured on KATV’s Fixer Upper Fridays and highlighted by MySaline, where it has received multiple awards, including Best General Contractor, Best Painter, and Best Handyman in Saline County.

As a locally owned and operated business, Innovative Renovations takes pride in serving the same communities they live in. Every project is an opportunity to build lasting relationships, not just complete a job. They understand that inviting a contractor into your home or business requires trust, and they don’t take that lightly.

Justin Morrella, owner of Innovative Renovations, applying a seal to a new butcher block countertop for a newly remodeled kitchen.

Kim Morrella, owner of Innovative Renovations, posing outside of a new construction build with the Innovative Renovations yard sign

Kim Morrella, owner of Innovative Renovations, posing with an IR yard sign in front of a new ADU (tiny home).

At Innovative Renovations, we believe great construction starts with clear communication and a strong understanding of our clients’ goals. From the initial consultation to final walkthrough, we work closely with you listening, planning, and keeping you informed throughout the entire process.

Our focus isn’t just on the finished product, it’s on delivering a smooth, transparent experience from start to finish. Construction processes can be stressful. We want all of our clients to have a great experience and trust in us to deliver what they envision.

Whether you're remodeling a home, building an addition, or completing a commercial project, our team is committed to delivering high-quality results on time and within budget.

Innovative Renovations Project Manager, Daniel, and another employee installing sheetrock in a newly insulated home addition.

Why Choose Us

Justin Morrella (right) and Homeowner (Left) discussing the job progress while standing inside a four car garage being constructed.
These projects are more than just transactions to us. We’re building long-term relationships with homeowners and business owners in our community. We know finding a contractor you can trust isn’t always easy which is why we focus on clear communication, reliability, and doing what we say we’ll do. We are raising the bar for general contractors, one project at a time.
— Kim Morrella, Innovative Renovations

Request a Free Consultation

If you’re planning a project, we’d love to hear what you have in mind and see how we can help! Please reach out to us through the form below. We typically respond within one business day.

Owners, Justin and Kim Morrella, looking over plans at a table